When hiring a salesperson for your startup.
This is a great article that I highly recommend to early tech stage founders. It details how to not just start selling your solution, but to how scale and hire sales reps for breakout success. Several companies that I've helped, follow these exact processes and are now valued in the billions.
-Founder driven sales (founders only)
"Even if you don’t have any sales experience and know-how. Do customer development yourself, and be as close to your prospects as you can. This will help you immensely later on down the line when it is time to scale up sales hiring for the business."
-Founder lead sales team 2-