10 Must Listen To Podcasts for Tech Sales Professionals

Whether you are a seasoned tech sales professional or a tech founder of an upstart trying to land your first clients, sales can be challenging and frustrating.  So, how do you stay positive, motivated and upbeat when you’re following-up with people for the 15th time, people constantly saying “I don’t have time to talk”, or prospecting hundreds of people and not generating a single lead.  Podcasts!

Why Podcasts?

Podcasts are a great way to learn how to market and sale your products and services. In 23 or 30 minutes, you can get lots of ideas, business concepts and best practices from your role models and mentors! And sometimes you just need a good laugh.  It’s audio, a totally hands-free content consumption, so you can be getting information while walking your dog, working at your desk, commuting, or working out. What’s more, they’re fun and much less time-consuming than reading a book.

We’ve compiled a list of ten of some of our favorite sales podcasts, specifically targeting B2B startups and tech companies.

The Sales Evangelist

By Donald Kelly, Sales enthusiast

Average episode length: 25 minutes

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The host Donald Kelly is a B2B slaes professional in software sales. He is known for his energy and zeal and was dubbed the Sales Evangelist by his friend for always talking about his love for sales. Donald has spent his career learning from the leading experts in the industry, and is very enthusiastic about sharing this knowledge. He has taken it upon himself to host some of these sales experts on his show the Sales Evangelist, interviewing them on what works, what doesn’t and other invaluable tips. His interviews cover relevant and real topics on B2B sales, and is recommended for the B2B sales beginners. Donald believes that everyone can sale, but it all depends on one’s hustle factor.

Must Listen Episode

Build Enough Value Before You Try to Close

Sales Gravy

 

By Jeb Blount, Author, Sales Professional

Average Episode Length:

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Sales Gravy is a comprehensive podcast and a sales acceleration firm founded by Jeb Blount, the best-selling author of People Buy You. It hosts the second largest number of B2B Sales professionals online after LinkedIn, which is very impressive. Guided by the founder’s rich sales experience, Sales Gravy has been very successful in sales coaching, introducing incredible sales strategies, and helping companies reach peak performance fast. Jeb brings this experience into the Sales Gravy podcast, attracting a host of successful sales experts for in-depth sales discussions. The podcast offers lots of simple, concrete strategies, loaded with basic truths and relevant sales tips to help businesses close bigger deals, and to help boost stagnant sales careers.

Must Listen Episode

4 Keys to Engaging Prospects With Cold Email

The Brutal Truth About Sales & Selling

By Brian Burns

Average Episode Length:

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Hosted by Brian Burns, The Brutal Truth About Sales & Selling takes a no-nonsense approach on B2B sales and selling. It discusses a range of topics much relevant to B2B sales including SAAS, advanced selling, cold calling, strategic selling, spin selling skills, among others. The podcast centers on how sales leaders can separate their firms from competitors and close larger deals. Brian coaches company heads on how to make sensible buying decisions and properly understand their customers. His podcast is direct and brutally honest, and dissects the different techniques that some of the best salespeople use. He has helped a majority of his clients report a 30 percent reduction in their sales cycle. He maintains this “no BS” attitude throughout his podcast, sticking to thorough analysis of new B2B strategies and proven sales facts. The podcast is quite conversational than the average, making it engaging and enjoyable.

Must Listen Episode

Three Traits that Separate the Top 1% of Salespeople

Sales Tuners

By Jim Brown

Average Episode Length:

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This is a weekly podcast hosted by Jim Brown that features business leaders with proven success in sales. The podcast draws techniques from high-performing sales experts with mastery in specific areas of sales including deal negotiation, building your sales pipeline, sales enablement, among others. Jim features a new guest every week on the podcast. He has lead two separate companies to tens of millions in revenue and coaches on the “Skeptical Selling Method” to making sales.

Must Listen Episode

Lucy MacCallum | Be Your Genuine Self with Pleasant Persistence

Advanced Selling Podcast

By Bill Caskey and Brian Neale

Average Episode Length:

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This podcast is hosted by Bill Caskey and Bryan Neale, two successful B2B sales trainers for the past two decades. They share their best strategies related to growing skills and closing big deals. They work well together and the podcast goes in-depth in discussing almost every detail pertaining to B2B sales; Pricing, cold calling, forecasting and even psychology of the customers and competitors. They come together to create a synergy that allows them to cover details at great length. The podcast is quite entertaining and is delivered once a week.

Must Listen Episode

Things That A Sales Person Should Never Say

In the Arena

By Anthony Iannarino, Author and International Speaker

Average Episode length: 25 minutes

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Hosted by Anthony Iannarino, In the Arena is packed with engaging content and powerful interviews from the leading sales professionals of the day. B2B experts and top sales manager deliver useful sales techniques to help develop upcoming sales people. This podcast is perfect for businesses in need of out-of-the-box type of thinking to bring an inflow of new strategies. Some of the topics covered include; mental preparation for success, communication skills and relationships, and performance rituals prior to selling.

Must Listen Episode

How to Be a Scrappy Upstart

Bowery Capital Startup Sales

Hosted by Nick Poulos, Principal at Bowery Capital

Average Episode Length” 30 – 35 minutes

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Bowery Capital team is an early stage venture capital fund that runs the podcast. Through the podcast, the team has help startups tackle challenges that many other growing companies failed to surmount. Yet, their content is not just for growers. Anyone can hugely benefit from listening to the 21-minute episode podcast. It’s entertaining and you can pick up lots of ideas, strategies and technique improve your sales performance.

Must Listen Episode

Shortening the SaaS Sales Cycle with Don Otvos (DataHug)

Ramp

By Cara Hogan, InsightSquared

Average Episode Length: 25 Minutes

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The general focus in this podcast is how to use data and analytics to broaden your understanding of certain aspects your business, for example, your leads and how your sales funnel is working. The podcast expounds on interpreting such kind of data, to derive insights and eventually drive growth. It is much more specific to SaaS analytics, but not always. This approach is quite unique because many podcasts overlook the value of data analysis in understanding and driving sales. Thus, this is much more ideal to businesses in data centric environments, which are mostly tech businesses.

Must Listen Episode

Bob Apollo Makes Complex Sales Simple

B2B Growth Show

Hosted by James Carbary

Average Episode Length: 15 Minutes

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As the name suggests, this podcast targets B2B sales teams. Topics cover areas such as using professional platforms to create business leads, an example being LinkedIn. The structure of the podcasts is engaging and audiences rate it very highly.

Must Listen Episode

How to Leverage In-Person Meeting for Maximum Value 

The Ultimate Sales Hustle

Hosted by Steli Efti

Average Episode Length: 5 – 20 minutes

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The podcast is hosted by Steli Efti, a prominent salesman and a successful, self-made entrepreneur. He is the co-founder of Close.io, a SaaS CRM which helps businesses boost their sales, and a sales coach. Ultimate Sales Hustle provides actionable insights into selling from the perspective of a Silicon Valley hustler. Steli shares his experiences about Silicon Valley in form of stories which are sure to keep you engaged and educated at the same time.

Must Listen Episode

Cold Calling: How to Respond to “I don’t have time?