Be an integral and evolving part of it. “Social media has one very important perspective to share with brand management—the conversation.
So you have 10,000 Twitter followers. Does it matter to your customers?
Appearing in the media as a source of expertise can go a long way toward building your brand, Inc.’s April Joyner reports.
Chris Russo had a healthy business. The only thing holding it back, he thought, was its name. Three years after its launch in 2006, Fantasy Sports Ventures’s revenue was increasing 40 percent to 50 percent a year, a pace that surprised even Russo.
Even if you’re entering a flooded marketplace—and online is certainly a very crowded forum—you always have a chance to make your brand and company stand out.
You may not be paying much attention to your About Us page, but visitors to your site are, writes Chana Garcia.
You’ll not only look savvy, but increase your connectivity, and gain traffic to you site from elsewhere.
Facebook, Twitter, and Yelp have become essential components of many companies’ online marketing strategies, but there are countless other sites on which customers rant and rave about their experiences.
In this new environment, a sturdy brand is all about trust and relationships. With that goal in mind, there’s no better way to build both than by posting testimonials or listing big-name clients you’ve partnered with.